BA diploma exam
Profile: Management
University of Economics and Human Sciences in Warsaw
The set of questions for the BA diploma exam
Profile: Management
- Describe basic functions of management.
- Structure and characteristics of managerial competences.
- The usage of IT systems in management.
- Change management and its influence on the development of the organization.
- Characteristics and usage of quality and quantity marketing research.
- The process of marketing research.
- Factors influencing customers’ behavior.
- Objectives of the SWOT analysis application.
- The concept of the marketing-mix.
- Product life cycle – characteristics of each phase.
- The tools of promotion and their application.
- The goals of public relations.
- Optimization of production and its basic techniques.
- The balance of resources in project management.
- Quality management –methods, models and tools.
- The significance of advertising for enterprises, customers and national economy.
- E-commerce as a form of business activity – advantages for buyers and sellers.
- Models in HR management.
- Types and tools in recruitment and selection of candidates.
- Basic theories and tools of motivation of employees.
- Classical and modern organization structures.
- The main management styles.
- The significance of logistics processes in a company.
- The importance of project management in contemporary organizations.
- The vision, mission and strategy of the organization.
- Price strategies and their determinants.
- Innovations and their significance for a company.
- Classification of costs in accounting.
- Factors determining effective team work.
- Basic measures in statistics: their characteristics and application.
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