SNW analysis – key features and characteristics

 

The concept of SWOT analysis is more or less defined in the field of marketing and management for UK University academic assignments. But the definition of “SNW analysis” often causes some confusion. Let’s try to understand these values ​​together and find out the main features of these components.  Students are also searching in Google

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SNW analysis: what is it?

Analysis of the internal environment of the company or enterprise is a cumulative assessment of the enterprise or organization, which fully reflects its strengths, weaknesses and neutrals. In the field of marketing, the definition of “SNW-analysis” is somewhat similar to the definition of SWOT-analysis, but in the first there is still a zero aspect of the study. SNW is a common abbreviation consisting of three words of English origin (S is forte, N is neutral and W is weak).

As practice shows, SNW-analysis of the internal environment of the enterprise is a fairly effective way to determine the competitiveness of the organization, in which the role of a neutral position is best to choose the average market state for a particular situation. Thus, the so-called zero point of competition is fixed. What does this give to the enterprise? First of all, it allows you to identify the most strengths of the organization and improve it, that is, to position the company in a particular market.

5 aspects of SNW analysis:

The overall analysis of the internal environment consists of the following aspects:

  1. Marketing.
  2. Finance.
  3. Operations
  4. Human resources.
  5. Culture and Corporation.

 

1.Marketing, in turn, consists of the following components: market share, enterprise competitiveness, the range and quality of products (services), market conditions, sales, advertising and product positioning.

  1. Analysis of the financial situation in the organization allows to evaluate the effectiveness of strategic planning, as well as to identify potential weak internal places in the organization and its position relative to competitors.
  2. In any organization, an essential role is played by the analysis of management operations.
  3. As they say, personnel decide everything. That is why human resources, namely the qualifications of employees, their attitude towards the goals set, as well as the competence of employees and management in general, play one of the most important roles in the efficiency of an enterprise.
  4. Corporate culture is a non-traditional factor, which nevertheless plays a significant role throughout the organization. You must admit that without a favorable climate in a team, it is difficult to improve relations between employees and to achieve effective fulfillment of the tasks set. The success of the organization largely depends on the coordinated work of all structural divisions.

SNW approach

As already mentioned, the SNW approach is a more advanced analysis of the strengths and weaknesses of the organization. This approach has the following objectives: to identify the most strengths and engage in their improvement, and weaknesses, in order to eliminate them altogether or make them stronger. In addition, it is recommended to determine the so-called medium-term state, which will allow to determine a more complete picture of the organization’s activities. So, it often happens that a particular firm in competition turns out to be in almost all but one of the key positions in the N state, and only in one position – in the S state. The neutral position is the average state of the organization for a certain period of time.

Technique

SNW analysis of the company explores the following aspects of the internal environment of the organization:

  • The main business strategy of the organization.
  • Competitiveness of a product, product or service in the relevant market.
  • The availability of certain funds.
  • The effectiveness of the brand, innovations and work of employees.
  • Marketing and production level.

In order to thoroughly analyze the internal environment of the organization, the SNW-analysis method is used, which for the most part comes down to filling in the following table:

SNW analysis – key features and characteristics  

 

Strategic positions

Qualitative assessment of positions
S strong N neutral W weak
Organization strategy

 

Marketing strategy

–          wholesale

–          retailer

–          celebrity

–          …etc

 

Financial strategy (loan etc)

 

Financial position

–          ROI

–          ROE

–          etc.

Operations/production

–          quality of material

–          equipments

–          equipment improvement

–          plant improvement

–          number of models

–          etc

Distribution

–          time etc

Human Reseurce man.

–          compensations, training etc

 

Further considerations:

Ø  Distribution as a product sales system

 

Ø  Distribution as a material structure

 

Ø  The level of production in general

 

Ø  The effectiveness of the material base

 

Ø  The effectiveness of the work of staff

 

Ø  Marketing level

 

Ø  Degree of management

 

Ø  Brand quality

 

Ø  Market reputation

 

 

 

 

 

 

 

 

As a result, a clear picture should emerge before the specialists: with the SNW approach, all the advantages of the analysis remain in force, and the SNW analysis captures a clear situation on the market. Thus, with the help of special programs, it is possible to compare the obtained indicators with the organization’s strategy and determine the future direction of activity, that is, to optimize the management process itself, making it even more effective.

SNW analysis – key features and characteristics

Snw analysis example
market research and competitive analysis example
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competitor analysis dashboard
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